It varies.. was in this type market back like 10 years ago, did the mom & pop store working for $8.50 an hour, average customer rate was per service ie.. motherboard install $25 bucks, video install $5.. custom work like get the virus out, or why does it blue screen was at a $10 an hour rate with 2 hours paid up front no matter how long it took.
When I was a service tech for best buy before geek squad was an invited.. again it was a by service thing, this was a bit more then your mom & pop stores, but on the same order, was making $12.50 then (yes I was manager of the department so was highest paid there)..
A local computer shop here in Utah EBC Computers posts there rates online
http://www.ebccomputers.com/index.php?op=pub_tech they are the largest mom & pop chain here in the valley, rates are about what I remember charging when working doing this full time back then.